Roger Mittag, Professor of Beer
Roger Mittag, currently a Professor at Humber College’s renowned School of Hospitality, is also the founder of Canada’s leading beer education company, Thirst For Knowledge. He has been bringing his beer appreciation tips to Canadians since 1997 through a series of tasting seminars, beer dinners and educational events. He is a consultant to several Canadian breweries bringing his extensive beer industry knowledge and enthusiastic approach to their sales and marketing teams. He has recently created Prud’homme Beer Certification, a sommelier style program for beer and the first such program in Canada. Roger also owns and operates, The Beer School, which offers beer courses to consumers.
On a personal note....
In 1997, I was fortunate enough to find myself at the doorstep of a great opportunity. The Oland Specialty Beer Co. (Interbrew) was beginning its journey toward the ultimate beer experience and I was one of people selected to bring this great concept to life. From the start, we were pushed and prodded to embody the culture of beer- the history, the flavours, the food pairings etc., and I embraced it with gusto.
2001 brought yet another challenge. I was asked to create a Beer School for Labatt as the National Sales Training Manager. Along the way, I created a beer wheel matching food and beer together and my Beer School won a prestigious Interbrew award for People Development.
In the fall of 2005, I left InBev and founded Thirst For Knowledge Inc, Canada’s leading beer education company. The focus is and has always been on creating great beer experiences. We accomplish this through tasting seminars, beer school events, beer dinners and through product knowledge and draught system training to brewers across Canada.
It is my goal to create a team of beer experts who can deliver meaningful beer experiences and I am lucky to have a pool of capable folks to draw from. Recent graduates of my beer certification programs will be helping to quench your Thirst for Knowledge.
Join me in celebrating beer and come along on a journey of discovery.
Roger
2001 brought yet another challenge. I was asked to create a Beer School for Labatt as the National Sales Training Manager. Along the way, I created a beer wheel matching food and beer together and my Beer School won a prestigious Interbrew award for People Development.
In the fall of 2005, I left InBev and founded Thirst For Knowledge Inc, Canada’s leading beer education company. The focus is and has always been on creating great beer experiences. We accomplish this through tasting seminars, beer school events, beer dinners and through product knowledge and draught system training to brewers across Canada.
It is my goal to create a team of beer experts who can deliver meaningful beer experiences and I am lucky to have a pool of capable folks to draw from. Recent graduates of my beer certification programs will be helping to quench your Thirst for Knowledge.
Join me in celebrating beer and come along on a journey of discovery.
Roger
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